LIV Lux

LIV Lux is a 47-storey residential tower by LIV Developers, rising in Jumeirah Beach Residence with a completion target of Q4 2026. The building comprises a tightly curated collection of six residence types spanning one-bedroom apartments to a five-bedroom penthouse, all furnished and delivered with full specification.

# The tower and its position in JBR

JBR occupies one of Dubai's most recognisable stretches of coastline, a dense, walkable strip between Dubai Marina and the open Gulf. LIV Lux sits within this district at a point where the Marina's low-rise retail grain gives way to taller residential development, placing it close to both the water and the established infrastructure of The Walk.

At 47 storeys, the tower carries reasonable height for the neighbourhood without being anomalous. Construction is past the halfway mark, with progress recorded at roughly 52 per cent as of the time of writing. For buyers who prefer to see structural progress before committing, that figure is meaningful.

The developer, LIV, has prior presence in Dubai Marina, which gives the project a degree of contextual credibility rather than the speculative positioning of a first-time entrant.

# Residences, layouts and specification

The range runs from a one-bedroom apartment of 901 sq ft, priced at AED 3.23 million, through to a five-bedroom penthouse spanning 15,270 sq ft at AED 73 million. The middle of the range includes two-bedroom units at 1,545 sq ft from AED 4.6 million, and a cluster of four-bedroom configurations that vary considerably in scale: a 3,306 sq ft layout at AED 12 million, and larger duplex-style units at approximately 7,270 sq ft priced from AED 26 million.

That spread is deliberate. The building addresses several buyer profiles simultaneously, from the investor seeking a well-specified two-bedroom in a liquid rental market to the end-user buying a substantial family residence.

All units are furnished. The specification draws on European bathroom fittings, including Villeroy and Boch sanitaryware, alongside Italian marble kitchen surfaces, built-in joinery, natural wood flooring and walk-in wardrobes. Ceilings are elevated with custom lighting throughout.

Outdoor terraces form part of the larger residence formats, a relevant consideration given JBR's climate and the visual draw of the Gulf and Marina skyline.

Service charges are set at AED 23 per sq ft annually.

# Amenities within the building

The building's amenity floor includes a gym, sauna, yoga room, tennis court, golf course, cinema, BBQ area, salon and conference room. The breadth here is practical rather than ornamental: a resident working partly from home has meeting infrastructure on-site, while the wellness and leisure provision removes the need to seek club membership elsewhere in the Marina.

# Connections and the surrounding district

Palm Jumeirah sits five minutes by car. Dubai Marina Mall, a daily-use retail and dining destination, is 1.8 km away. Mall of the Emirates, which draws international retail and the indoor ski slope, is seven minutes by road despite its 6.3 km distance, a function of Sheikh Zayed Road's directness from this part of the city.

Dubai International Airport is approximately 22 minutes away, which places it within the range that frequent travellers from the GCC, Europe and Asia typically accept without friction. Al Maktoum International Airport, the emerging hub for long-haul growth, is closer still from the JBR end of the city.

Skydive Dubai operates from the nearby drop zone at 2.7 km, a proximity that registers with a specific buyer demographic, though it is background colour rather than a material purchasing factor for most.

# Who this building is for, and where it sits in the 2025 market

JBR has historically attracted buyers who want a genuine urban beach address rather than a gated villa community or a purely investment-grade tower. LIV Lux reinforces that positioning. The furnished specification and the address combination suggest a buyer who will use the apartment personally, whether as a primary residence, a seasonal base, or a secondary home that yields income between visits.

The price range is broad enough to capture the mid-luxury buyer entering at AED 4.6 million on a two-bedroom, and the buyer committing close to AED 73 million on the penthouse. Those are structurally different purchase decisions, but the building handles both without the specification appearing compromised at either end.

For international buyers from the UK, Europe or Asia, the AED's peg to the US dollar removes currency speculation from the equation. The Q4 2026 delivery timeline and the 52 per cent construction progress mean the handover risk is bounded rather than open-ended.