Elire Managed by LUX

Elire Managed by LUX is a 43-residence tower in Business Bay, developed by Qube Development and operated under the LUX hospitality brand. Currently under construction, the building offers fully furnished apartments ranging from one-bedroom units to four-bedroom residences across a single tower, with prices running from approximately AED 2.85 million to AED 26.8 million.

# The Tower and Its Position in Business Bay

Business Bay occupies a stretch of Dubai that sits between the financial density of Sheikh Zayed Road and the leisure infrastructure of Downtown, with the Dubai Water Canal cutting through its lower edge. It is one of the city's more mixed-use districts, where residential towers sit alongside hotel brands and corporate headquarters, and where the walkable canal promenade draws residents who might otherwise anchor themselves further south in DIFC or further north in the Marina.

Elire occupies a single building within this context. At 43 units, the count is deliberately low. That number, spread across a full tower floor plate, suggests average unit sizes well above the Business Bay norm, and the data bears this out: even the entry-level one-bedrooms begin at 655 square feet, while the four-bedroom residences reach beyond 5,390 square feet.

The LUX brand partnership indicates a managed residential model, bringing hospitality-grade service infrastructure to a building that might otherwise read as a conventional high-rise.

# Residences: Scale, Configuration and Specification

The floor plan spread at Elire is unusually wide. One-bedroom apartments run from 655 to 978 square feet. Two-bedrooms occupy 1,446 to 1,551 square feet. Three-bedroom units range between 2,435 and 3,804 square feet, the upper end of which suggests a penthouse-adjacent configuration. The four-bedroom residences, priced between AED 22 million and AED 26.8 million, cover approximately 5,362 to 5,398 square feet.

All residences are delivered fully furnished.

The developer's specification references soundproof concrete block walls, double-glazed Guardian windows, acoustic isolator pads integrated into the flooring system, and high ceilings throughout. The Syncorw smart home system handles residential controls. These are not standard inclusions at this price tier in Business Bay, where many comparable projects still offer shell-and-core or semi-fitted handovers with basic home automation.

# Amenities Across Wellness, Sport and Hospitality

The amenity programme occupies several categories simultaneously, which reflects the LUX management positioning.

# Wellness and Recreation

The building includes a gym, a dedicated yoga and reformer Pilates studio, a Turkish hammam, a spa, and beauty salon treatment rooms. The rooftop carries an infinity pool alongside a pool bar. Active sport is covered by a padel court and a semi-basketball court.

# Family and Social Infrastructure

A teenage zone sits alongside separate indoor and outdoor children's areas and a dedicated kids' pool. For professional use, meeting rooms are provided. Dining is available in both indoor and outdoor formats, which, under a LUX managed model, typically implies structured food and beverage service rather than a communal kitchen.

Service charges are quoted at 27 to 30 AED per square foot, which, at the upper end, represents a meaningful annual figure on the larger units. Buyers in this segment should factor that cost into yield projections.

# Business Bay: Connectivity and Urban Density

Business Bay offers direct access to Sheikh Zayed Road and Al Khail Road, the two arterials that shape movement across the city. Downtown Dubai, and the retail and cultural infrastructure around the Burj Khalifa, sits within a short drive. Dubai International Airport is accessible in under 30 minutes under normal traffic conditions.

The canal promenade has improved the pedestrian quality of the district considerably over the past several years. What was once a purely vehicular, office-oriented grid has matured into a neighbourhood with waterfront restaurants, boutique coffee operators, and a degree of evening foot traffic that Business Bay lacked as recently as 2018.

For international buyers establishing a Dubai base, the district's central position is a practical asset. It reduces commute times regardless of whether the primary destination is DIFC, the airport, or the hotel corridor along Sheikh Zayed Road.

# Who This Building Suits and Where It Sits in the Market

Elire targets a buyer who wants managed, hotel-standard living in a central Dubai location without the density of a large-scale residential development. Forty-three units means limited immediate neighbours and, in theory, more consistent service delivery under the LUX operating model.

The price-per-square-foot on the four-bedroom units, in the range of AED 4,100 to AED 4,900, positions this above mid-market Business Bay but below the upper tier of Palm Jumeirah or the most expensive addresses in Downtown. For European or GCC buyers seeking a furnished, serviced second residence with strong locational fundamentals, that positioning is coherent. For investors focused on yield, the service charge band and the managed nature of the building will determine whether net returns compete with more conventional Business Bay stock.

Construction stands at approximately 5 per cent complete at the time of listing. Buyers are acquiring at an early stage, which carries the usual execution risk but also reflects entry pricing that will not hold once the building approaches handover.