Soul by Vision

Soul by Vision is a residential apartment building by Vision Developments, located in Dubai Production City and scheduled for completion in December 2026.

# The tower and its position in Dubai Production City

Dubai Production City sits in the western arc of greater Dubai, a district built around the media and publishing sector that has, over the past decade, accumulated a resident population drawn by its relative calm and competitive pricing. The neighbourhood carries none of the tourist-facing intensity of Downtown or the Marina, which is precisely its appeal for buyers after a community with functional infrastructure and room to breathe.

Soul by Vision is a single building, currently around 30 per cent complete. Its setting places it close to Lake 2 Park, roughly 600 metres away, which gives the surrounding streetscape a degree of greenery unusual for mid-density residential corridors in this part of the city.

# Residences, layouts and finish

Specific unit counts and square footage have not been released publicly at this stage. The range spans studios through to three-bedroom apartments, with the developer specifying high ceilings and full-height windows intended to draw natural light across the full width of each floor plate.

Kitchens come fitted with Bosch appliances. Beyond that, the building is delivered with kitchen fitting only, meaning buyers furnish the living spaces themselves. A smart home system is included across all unit types. Service charges are set at 12 to 14 AED per square foot per year, a figure worth factoring into yield calculations.

# Amenities across the building

The communal programme is broad for a single-building development. An infinity pool anchors the leisure floor, alongside a gym and a dedicated yoga area for those who prefer a quieter training environment. The social infrastructure extends to a cinema, a gaming room and a party hall, catering to a range of resident demographics.

# For families and everyday use

A kids' play area and a BBQ space complete the outdoor offering. City Centre Me'aisem, the district's main retail and dining mall, sits approximately one kilometre from the building, covering most day-to-day requirements without a significant commute.

# Connections to the rest of Dubai

The distances from Soul by Vision to Dubai's principal destinations are honest rather than exceptional. Marina Beach and JBR are around 14.6 kilometres away, reachable by car in normal traffic in under 20 minutes. Downtown Dubai sits at 23.7 kilometres, a manageable drive but not a walkable or quick metro hop. Al Maktoum International Airport, which will handle the bulk of Dubai's aviation capacity once its expansion is complete, is 33.1 kilometres from the site, placing the building in a reasonable position for frequent travellers who prioritise proximity to the new airport over access to the current city centre.

Kids Kingdom Nursery is 1.8 kilometres away, an important practical note for families.

# Who this building suits, and where it sits in the market

Soul by Vision is positioned at the practical end of Dubai's mid-market rather than the luxury tier. The production city location keeps land costs lower, which historically translates into more accessible entry prices and stronger gross yields for investors holding for rental income. The district's tenant base tends towards professionals in media, creative industries and adjacent sectors, providing steady demand for smaller and mid-sized apartments.

For international buyers, the building's December 2026 completion and current construction progress at 30 per cent suggest a payment schedule that runs into late 2026, requiring a clear view on financing or staged capital deployment. It suits a buyer who wants Dubai exposure at a considered price point, with amenities that retain tenants, in a district that prioritises residential calm over spectacle.