Nourelle

Nourelle is a single residential building by Meraas, currently under construction within Madinat Jumeirah Living (MJL), the low-rise neighbourhood that sits in the shadow of the Burj Al Arab on Dubai's south-western shoreline. The development holds 17 apartments across one, two and three-bedroom configurations, and is available off-plan with sales now open.

# The building and its position within MJL

Madinat Jumeirah Living occupies a particular address in Dubai's residential hierarchy. It sits between the canal-laced hospitality district of Souk Madinat Jumeirah and the open coastline of Jumeirah Beach, and the planning codes that govern it keep building heights low relative to most of Dubai's freehold zones. That restraint defines the character of any project built here.

Nourelle is a single building. With only 17 units in total, the scale is intimate by any standard, and certainly unusual for a Meraas release in an area where the developer has delivered larger multi-tower schemes. The architecture, from what the developer describes, favours clean geometric forms set against integrated landscaping, a language consistent with the broader MJL master plan.

Construction has started but no completion date has been confirmed. Buyers entering now do so at the early stages of the build cycle.

# Residences: layouts, sizes and specification

The unit mix runs from one-bedroom apartments through to a single three-bedroom residence at the top of the range. One-bedroom apartments span from approximately 845 sq ft to just over 1,043 sq ft, a meaningful size range for the category that reflects some variation in layout and terrace proportion across floors. Pricing on one-beds opens at AED 3.85 million and reaches AED 4.19 million depending on the specific unit.

Two-bedroom apartments sit between 1,475 and 1,484 sq ft, priced from AED 5.45 million to AED 5.59 million. The three-bedroom unit measures 2,013 sq ft at AED 8.96 million, making it the only residence of that scale in the building.

All apartments are delivered semi-furnished with equipped kitchens and high-quality material finishes throughout. Select layouts incorporate terraces, and the developer references views towards the Dubai skyline from upper-floor positions. The service charge is set at AED 25 per sq ft per year, which is relevant context for buyers calculating net yield or long-term holding costs.

# Amenities and community facilities

The facts available at this stage do not include a confirmed amenity schedule specific to Nourelle. The broader MJL community provides shaded courtyards, fitness facilities, children's play areas and landscaped walkways. Souk Madinat Jumeirah, with its waterfront restaurants and boutique retail, is within walking distance. Jumeirah Beach is close.

# Location and the case for MJL as an address

MJL carries a postcode logic that is straightforward to explain to international buyers. The Burj Al Arab is a short drive. Jumeirah Beach Road runs adjacent to the district and provides direct access north towards Downtown and south towards the emerging residential corridors of Dubai South. For buyers oriented around schools, several established international campuses are reachable within 15 to 20 minutes.

The neighbourhood's low-density planning also means it has aged well. Unlike some freehold zones where early supply decisions created oversaturation, MJL has maintained pricing discipline.

# Who Nourelle suits, and where it sits in the current market

Seventeen units across a single building is a small allocation by any measure. For buyers who have considered larger MJL projects and found the community compelling but the scale impersonal, Nourelle offers something different. The entry price of AED 3.85 million for a one-bedroom apartment positions it at the upper end of what a comparable-sized unit might cost elsewhere in Dubai, which reflects both the address premium and Meraas's pricing strategy in its owned communities.

The buyer profile here is likely split between end-users who want a pied-à-terre close to the beach and Souk Madinat's lifestyle infrastructure, and investors who regard MJL as a structurally undersupplied sub-market with demonstrable resale depth. The semi-furnished specification and equipped kitchens mean a rental-ready asset without significant fit-out cost.

Given the early construction stage and the absence of a confirmed handover date, buyers should factor timeline risk into their planning. The price range of AED 3.85 million to AED 8.96 million covers a wide spectrum, but each tier is purchasing scarcity as much as square footage.