Dezire South

Dezire South is a completed residential building by Dugasta, located in Dubai Industrial City on the southern fringe of the emirate. The project comprises studios, one-bedroom and two-bedroom apartments across a single structure, with units priced between approximately AED 1.05 million and AED 1.51 million.

# The building and its position in Dubai Industrial City

Dubai Industrial City sits south-west of central Dubai, positioned between Sheikh Mohammed Bin Zayed Road and the Al Maktoum International Airport corridor. The district was conceived primarily as a logistics and manufacturing zone, but it has accumulated a resident population of workers, mid-level professionals and families who prefer proximity to their workplaces over a long commute from busier parts of the city.

Dezire South occupies this context with a contemporary facade and a scale suited to its surroundings: a single building rather than a multi-tower campus. Construction is complete and the development is fully delivered, which removes the execution risk that still accompanies a significant share of Dubai's off-plan pipeline.

# Residences, layouts and finish

Floor areas run from roughly 779 square feet to just over 1,115 square feet, covering the range from studio to two-bedroom configurations. These are not compact micro-units; the lower end of the range is generous for a studio in this price bracket, and the larger apartments offer proportions that accommodate a small family or a remote-working professional who needs a dedicated room.

Specification is practical rather than lavish. Kitchens come fitted and equipped, while the rest of the apartment is unfurnished, giving buyers latitude to finish interiors to their own standard. Materials are described as modern, though the project does not position itself as a premium-finish product.

Service charges are quoted at AED 11 to 13 per square foot annually, which sits at a reasonable level relative to the asset price.

# Amenity provision

The sole listed amenity is a gym. For a building at this price point in this district, that reflects an honest rather than aspirational offer. Buyers sourcing a lock-up investment or a straightforward primary residence will not pay a service-charge premium for facilities they would not use; those expecting a pool, a co-working lounge or a concierge should look elsewhere.

# Location and the surrounding network

Sapphire Mall sits roughly 6.5 kilometres away, providing the nearest convenience retail. Tappy Toes Nursery is approximately 9.2 kilometres out, a relevant data point for families with young children. Al Maktoum International Airport is 14.8 kilometres from the building, a short drive along a route that is largely free of the congestion associated with the Dubai Marina or Downtown approach roads.

XO Beach is reachable at around 20.9 kilometres, and The Sound Garden, a leisure destination, is roughly 14.2 kilometres away. The area is not a walkable neighbourhood in any meaningful sense; a car or reliable ride-hailing access is a practical requirement.

# Who this building suits, and where it sits in the market

Dezire South is a delivered, entry-to-mid-market product in a district that prioritises function over prestige. The buyer profile is specific: a professional employed in the Industrial City or Jebel Ali corridor, an investor seeking a low-maintenance rental asset close to a major employment hub, or a family prioritising space per dirham over postcode.

At AED 1.05 million to AED 1.51 million for a completed building, the capital outlay compares favourably to equivalent square footage in Jumeirah Village Circle or Dubai South's more marketed pockets. The trade-off is district cachet, or the absence of it. For buyers who price that trade-off correctly, Dezire South represents a straightforward proposition: delivered space, a known location, and a cost base that leaves room for yield.