Bloom Soho Square

Bloom Soho Square is a completed mixed-use residential development on Saadiyat Island, Abu Dhabi, delivered by Bloom Holding in the fourth quarter of 2019. Arranged across two mid-rise blocks within the island's University District, it sits at an address that positions residents between a globally significant cultural quarter and the academic institutions clustered on this part of the island.

# Two blocks, a central courtyard and their place in the University District

The project comprises two ten-storey residential buildings linked by a shared courtyard at ground level. That courtyard is the organisational logic of the scheme: it pulls pedestrian activity inward, creates a legible sense of enclosure, and gives the development a civic quality that distinguishes it from the gated compound model common elsewhere in the UAE.

Saadiyat's University District is the quieter, more residential quarter of the island, distinct from the beach-facing neighbourhoods to the north and the cultural institutions further west. It draws academics, professionals and long-term residents who prefer low traffic and neighbourhood-scale streets to resort-style living. Soho Square sits coherently within that context.

# Residences, layouts and finish

The development comprises 304 residences in a range of formats: studios, one, two and three-bedroom apartments, townhouses and penthouses. Interiors follow a restrained, contemporary aesthetic influenced loosely by the loft typology, with clean lines, open-plan living areas and equipped kitchens as standard. Finished unfurnished, the apartments allow buyers and tenants to impose their own character on spaces that are architecturally neutral without being anonymous.

Service charges are set at 15 AED per square foot, a relevant figure for investors calculating net yield against gross return.

# Amenity provision: measured rather than excessive

The amenity offering is deliberately compact. A swimming pool, gym, landscaped garden and children's play area cover the core requirements of residents without the operational overhead, and associated service costs, of a resort-scale facility list. For a development that positions itself around neighbourhood living rather than lifestyle marketing, this is a coherent choice.

# What surrounds the development

NYU Abu Dhabi's Welcome Centre sits 1.3 kilometres away, confirming the academic character of the immediate neighbourhood. The Collection at Saadiyat, the island's retail and dining strip, is 4.3 kilometres distant, close enough for daily use without imposing on the residential quiet of the immediate streets. Soul Beach is reachable within 5.6 kilometres, and Abu Dhabi International Airport is 11.8 kilometres from the development, making the journey to international departures straightforward.

The Louvre Abu Dhabi and the forthcoming Guggenheim Abu Dhabi both sit on the island, giving residents access to a cultural offer that few residential addresses anywhere in the Gulf can match.

# A considered choice for the long-term Saadiyat buyer

Soho Square appeals to a specific kind of buyer: someone who has moved past the novelty of amenity-heavy towers and wants a residence that functions well as a home rather than as a hotel. The completed status, the established community, and the University District setting make it particularly relevant for academic professionals relocating to Abu Dhabi, for families prioritising walkability and low density, and for investors seeking a stabilised asset in a district with a defined, long-term identity. The project is currently out of stock on primary supply, meaning acquisition routes run through the secondary market.