Seraya by Zoya

Seraya by Zoya is a residential apartment building by Zoya Developments, located in Dubai Industrial City and scheduled for handover by December 2027.

# The building and its position in Dubai Industrial City

Dubai Industrial City is one of the UAE's larger planned zones, built around proximity to Al Maktoum International Airport and Jebel Ali Port. Its residential population has grown steadily as the district matures, and low land costs have drawn developers willing to build at a price point the rest of Dubai rarely offers.

Seraya itself is a single building. At 82 units, it is a modest-scale project, which in practice means a more contained community than the mega-towers that define Dubai Marina or Business Bay. The architecture follows a contemporary register: clean proportions, considered massing, an absence of decorative excess. How that translates on the ground will become clearer as construction advances toward the end-of-2027 completion date.

# Residences: layouts, sizes and specification

The project spans a range of apartment types, from studios through to two-bedroom units. Floor areas run from approximately 397 sq ft at the compact end to 1,427 sq ft for the larger configurations, a spread that covers solo professionals, couples and small families within the same building.

Interiors are finished in a neutral palette with contemporary materials throughout: considered flooring, fitted cabinetry and modern lighting fixtures. The layouts are designed to bring in natural light and make practical use of each square foot, which matters at the smaller end of the size range.

Pricing opens at around AED 590,000 and reaches AED 1.6 million at the upper end, positioning the project firmly in the affordable-to-mid-range bracket for Dubai residential property.

# What the location offers day to day

Dubai Industrial City sits alongside Sheikh Mohammed Bin Zayed Road, one of the main arterial routes connecting the southern reaches of Dubai to the centre. Downtown Dubai and Dubai Marina are reachable by car, though neither is a short drive. The district carries shopping, retail, dining and healthcare services within or close to its boundaries, covering the essentials without requiring a trip across the city.

The proximity to Al Maktoum International Airport carries long-term significance. The airport's expansion plans, if they proceed on the timelines Dubai has set out, would make this corridor considerably more active and more valuable over the coming decade.

# Who Seraya suits and where it sits in the market

At AED 590,000 for an entry-level unit, Seraya addresses a buyer profile that is underserved by most of Dubai's current launch pipeline: the professional relocating for work in the southern industrial or logistics corridor, the investor seeking a yield-oriented entry point rather than a prestige address, and the end-user who prioritises space per dirham over postcode.

For international buyers, the numbers require context. Dubai's median launch price has climbed sharply since 2021, and projects offering sub-AED 600,000 entry with reasonable specification have become less common across the city. That arithmetic, combined with the long-term infrastructure trajectory of the Al Maktoum corridor, is what makes Seraya worth examining, particularly for buyers whose investment horizon extends to 2030 and beyond.