HQ by Rove

HQ by Rove is a commercial development by Irth Development, situated in Business Bay on the Marasi Bay waterfront, and positioned as Dubai's first office building to carry the Rove Hotels brand identity.

# A 23-storey office tower on the Dubai Canal

The building rises across 23 office floors in one of Business Bay's most visually prominent positions, fronting the Dubai Canal and maintaining sightlines toward Downtown Dubai and DIFC. The single-tower format gives the project a coherent identity rather than the sprawl of a multi-block campus. Irth Development has aligned the address with Rove Hotels, a brand already established for a particular tone: practical, design-conscious, not ostentatious. That pairing sets a clear expectation for the specification and culture of the building.

Marasi Bay has become one of the more considered stretches of the canal corridor, with direct water access and a dedicated private road entrance forming part of the arrival sequence.

# Offices from studios to double-height lofts

The unit range spans from approximately 680 sq ft at the compact end to 6,324 sq ft for the largest configurations, with pricing running from AED 3.48 million to AED 31.9 million. That breadth is deliberate. The modular structure allows buyers to acquire a studio-format office or stack and combine units as headcount grows.

# Loft offices and outdoor courtyards

Loft offices introduce double-height ceilings, private kitchenettes and dedicated washrooms, giving larger occupiers something closer to a branded headquarters than a conventional floor plate. Selected offices include private outdoor courtyards, which remain relatively unusual in Dubai's commercial stock. All units are delivered fully fitted and furnished.

The mix of Deluxe, Executive and bespoke configurations means the building can accommodate an early-stage company and a regional subsidiary of a listed firm within the same address.

# The working environment and shared infrastructure

The building's shared programme includes co-working areas, meeting rooms, communal lounges, café facilities, rooftop spaces, observation decks and garden meeting pods. EV charging stations, bicycle parking, high-speed destination-controlled lifts and extensive parking provision complete the operational infrastructure.

These are not ancillary amenities. For a buyer acquiring a smaller office unit, the quality of the communal floor matters as much as the unit itself.

# Business Bay, the canal and surrounding connections

Business Bay sits on the southern edge of Downtown Dubai, with DIFC, Dubai Design District and Sheikh Zayed Road all within short driving distance. The canal-facing position at Marasi Bay adds a specific character to the address that the interior streets of Business Bay do not offer.

The project targets buyers who value the Business Bay postcode for its connectivity as much as its profile.

# Who this building suits in the current Dubai market

Dubai's commercial property market has absorbed considerable international interest since 2021, driven partly by the relocation of family offices, regional headquarters and professional services firms. HQ by Rove addresses a specific gap: branded, institutionally managed office space available for purchase rather than lease, at a scale accessible to owner-occupiers rather than only to funds.

Completion is scheduled for March 2029. For a buyer establishing a long-term base in Dubai, that timeline allows for considered planning around fit-out and team structuring. For an investor, the Rove association provides a recognisable management narrative in a leasing market that still rewards strong addresses.