Midtown Noor

Midtown Noor is a completed residential building by Deyaar Development, situated within the Midtown community in Dubai Production City (formerly the International Media Production Zone) on the western side of the city.

# The building and its place in the Midtown community

Midtown Noor forms part of a broader multi-building masterplan that Deyaar has been steadily delivering across Dubai Production City. The completed tower sits at the heart of a self-contained district that has matured considerably over the past decade, shifting from a primarily commercial media zone into a residential neighbourhood with its own infrastructure, retail and green space.

The project reached handover in June 2023. Buyers and tenants moving in today receive a finished product rather than a promise, which matters in a market where off-plan timelines can stretch.

Dubai Production City occupies a mid-city position between Sheikh Mohammed Bin Zayed Road and Al Khail Road, placing it within reach of both the new development corridors to the south and the more established residential belts of Jumeirah Village Circle and Motor City to the north and east.

# Residences, layouts and specification

The developer's original programme for the Midtown community drew on a mix of studios, one-bedroom, two-bedroom and three-bedroom apartments. Midtown Noor follows that typology, delivering unfurnished units finished to a modern standard with an emphasis on functional layouts suited to both owner-occupiers and long-term tenants.

Finishes are contemporary throughout. Buyers acquiring in the secondary market should verify exact square footages and specification details against the registered unit documentation, as the developer's broader Midtown programme spans several phases with some variation between buildings.

# Amenities within the development

The building's shared facilities cover the full range expected at this level of the market. A gym, swimming pool, basketball court and tennis court address active residents. Jogging tracks run through the community. Families are served by a dedicated kids' play area and, notably, a nursery on site.

Day-to-day convenience is handled within the building itself, with retail and food and beverage outlets, and a supermarket accessible without needing to drive.

# Service charge

The registered service charge rate runs between 12 and 15 AED per square foot annually, a figure that should be factored into yield calculations for investors.

# Connectivity and what sits nearby

City Centre Me'aisem is six minutes by car, at 3.2 kilometres. Bay Avenue Mall is closer still, at five minutes. Dubai Sports City lies under three kilometres away. For families considering schooling, Dubai British School is approximately 14 minutes' drive at 13 kilometres.

Marina Beach is reachable in around 21 minutes (16.1 km), and DXB Airport in 28 minutes from the 35.7-kilometre distance, which reflects highway access rather than proximity. The area is better suited to residents who work on the western or southern arcs of the city than those who commute daily to Deira or the older commercial core.

# The case for Midtown Noor as a secondary-market acquisition

With construction complete and the building fully handed over, Midtown Noor sits in a different risk category from off-plan stock. The relevant questions for an incoming buyer are yield performance in the surrounding leasing market, secondary-market pricing relative to newer launches in adjacent communities, and the condition of individual units.

Dubai Production City has historically attracted tenants from the media, publishing and creative sectors, but the residential base has broadened as the community has grown. For investors targeting stable, long-lease tenants in a mid-market district with established amenities, the Midtown masterplan carries a track record that newer single-building launches in less developed pockets of the city cannot yet offer.