Midtown Noor

Midtown Noor is a completed residential building by Deyaar, situated within the Midtown master community in Dubai Production City. It reached handover in June 2023 and is currently fully sold, making it a reference point for buyers tracking resale and secondary-market activity in this part of the city.

# The building and its position within Midtown

Dubai Production City sits in the south-western corridor of Dubai, bounded by Sheikh Mohammed Bin Zayed Road to the east and Motor City to the south. Deyaar's Midtown development occupies a substantial footprint within the district, and Noor is one of several residential buildings that together form the community's residential core.

The building is complete and occupied. That matters in a market where a significant proportion of stock is still off-plan: buyers here are acquiring something they can inspect, assess and either move into or lease immediately.

The architecture follows the mid-rise residential typology common to Production City, with a human-scaled streetscape rather than the tower format favoured in Downtown or the Marina. Landscaped pedestrian routes run through the wider Midtown scheme, which reinforces the community's appeal to residents who prioritise day-to-day liveability over address prestige.

# Residences, layouts and specification

Specific unit dimensions and pricing are not available at time of writing, as the building is fully sold out. Buyers pursuing resale opportunities should approach a broker for current secondary-market pricing and available inventory.

What the developer delivered at handover was a collection of unfurnished apartments across studio, one-, two- and three-bedroom configurations. Interiors arrived finished but without kitchen appliances, giving owners latitude over the kitchen fit-out rather than inheriting developer-specified equipment.

Service charges are registered at 12 to 15 AED per square foot per year, which is a useful baseline for investors modelling net yield against gross rental income.

# Amenities within the community

The Midtown community provides a self-contained amenity offering that reduces reliance on the wider city for daily needs.

# Sport and recreation

Residents have access to a gym, swimming pool, tennis court, basketball court and jogging tracks within the community. The provision is broad enough to cover the requirements of most active residents without a separate club membership.

# Family and daily infrastructure

A nursery and a dedicated children's play area are present on-site. A supermarket and retail and food-and-beverage outlets are integrated into the community, which is a practical consideration for families and full-time residents.

# Proximity to the rest of the city

City Centre Me'aisem, one of the district's primary retail anchors, is 3.2 kilometres away, a five-minute drive. Bay Avenue Mall is closer still at 1.5 kilometres, reachable in around five minutes. Dubai Sports City sits 2.9 kilometres to the south.

For families with school-age children, Dubai British School is approximately 13 kilometres out, around 14 minutes by car. Marina Beach is 16 kilometres away, a 21-minute drive. DXB Airport is 35.7 kilometres, typically 28 minutes under normal traffic conditions.

The location is better connected than its relatively low profile might suggest. Sheikh Mohammed Bin Zayed Road provides direct access to both the Marina corridor to the north-west and the Expo/Al Maktoum zone to the south.

# Who buys in Midtown Noor, and why

Production City attracts buyers for whom value per square foot and rental yield carry more weight than branded-address cachet. The district has historically offered lower entry prices than comparable product in JVC or Jumeirah Lake Towers, which draws yield-focused investors from the GCC and from European markets where property returns have compressed significantly.

For end-users, particularly families with younger children, the community format is the draw. A nursery, supermarket and sports facilities within walking distance removes friction from daily routines in a way that isolated tower living rarely can.

Noor is now a secondary-market asset. Buyers considering it should look at achieved rental figures in the surrounding Midtown buildings, compare service-charge efficiency against similar product in the sub-district, and factor the completion risk out of the equation entirely. The building exists. The only remaining question is price.