Chic Tower

Chic Tower is a DAMAC residential development in Business Bay, branded in collaboration with Swiss jewellery house de GRISOGONO and positioned alongside the Dubai Canal. Due for completion in April 2026, the single tower is currently 73.77 per cent constructed and remains on sale, with residences ranging from studios to a four-bedroom penthouse across a price band of AED 1.5 million to AED 27.6 million.

# A tower defined by its canal-side position in Business Bay

Business Bay sits at the commercial and residential core of Dubai, bordered by Downtown to the north-west and connected directly to Sheikh Zayed Road and Al Khail Road. The neighbourhood has matured considerably over the past decade, moving well beyond its original office-district identity into a mixed-use address with a recognisable waterfront character.

Chic Tower occupies a canal-facing plot within that context. The de GRISOGONO branding runs through the building's design language, referencing the Geneva maison's characteristic use of turquoise and its broader aesthetic sensibility. The result is a tower that carries a clear visual identity, rather than the generic glass-and-steel profile that dominates much of the district's skyline.

# Residences, layouts and specification

The project holds 13 available units spanning a wide size range: from a 495 sq ft studio priced at AED 1,501,000 to a four-bedroom penthouse of 8,316 sq ft at AED 27,593,000. One-bedroom residences occupy the largest share of the available inventory, running from roughly 879 sq ft to just under 1,975 sq ft, with pricing from AED 2,750,000 to AED 5,328,000 depending on floor and configuration.

Residences are delivered unfurnished. Kitchens are fitted and equipped. The interiors use high-specification materials throughout, though buyers should factor in furnishing and fit-out costs when modelling total acquisition spend. Service charges are set at AED 22 to 24 per sq ft per year.

# Wellness amenities and communal facilities

The podium and building-wide amenity offering is oriented around physical and restorative wellness. A 180-metre lazy river is the centrepiece outdoor feature. Elsewhere, the building provides gymnasiums, spas, treatment and bathing areas, cabanas, and pools. There are also football arenas and party zones, which position the building for a younger owner-occupier or short-term-rental profile alongside its wellness focus.

The lobby itself incorporates fitness elements, including workout benches and calisthenics equipment, carrying the wellness concept through from arrival rather than confining it to a single amenity floor.

# Getting around from Business Bay

Dubai International Airport sits 14.2 km from the development, typically a 15-minute drive. Downtown Dubai, including the Burj Khalifa precinct, is 2.6 km away, approximately 11 minutes by car. Bay Avenue Mall and Bay Avenue Park are both within 1.7 km, reachable in under 10 minutes. Maple Bear Pre School is 400 metres away, a one-minute drive, which is a material consideration for families. Jumeirah Open Beach is 10.4 km, around 17 minutes.

The location places residents close to Dubai's primary commercial corridors without requiring a commute into the city from a peripheral address.

# Who this development suits and where it sits in the market

At AED 1.5 million for entry-level, Chic Tower competes in a dense segment of the Business Bay market, where multiple DAMAC and third-party towers offer canal-adjacent product at comparable price points. The de GRISOGONO branding and the depth of the wellness amenity programme are the clearest points of differentiation.

The penthouse, at AED 27.6 million across 8,316 sq ft, is priced for a buyer focused on scale and canal outlook rather than the ultra-prime addresses of Palm Jumeirah or Dubai Hills. For investors, the unfurnished delivery and the building's short-stay-friendly amenity stack make it a plausible candidate for the furnished rental market, which remains active across Business Bay. Owner-occupiers drawn to the de GRISOGONO aesthetic and the wellness-led programming will find a product that is harder to replicate within a one-kilometre radius.