Elegance Tower

Elegance Tower is a furnished residential tower by DAMAC, positioned in Downtown Dubai and scheduled for completion in Q4 2026. The project carries a fashion-house collaboration, with the Zuhair Murad brand informing the interior design direction. At 86 per cent complete as of the latest construction update, it is deep into its delivery phase.

# The tower and its position in Downtown Dubai

Downtown Dubai is among the most legible addresses in the city. The district organises itself around the Burj Khalifa and Mohammed Bin Rashid Boulevard, with Sheikh Zayed Road to the west and Business Bay pressing in from the south. DAMAC has developed extensively across the area, and Elegance Tower is a single-building project within that broader footprint.

The Zuhair Murad association sets it apart from adjacent DAMAC launches. Where most developer collaborations stop at lobby finishes and marketing imagery, the original design brief here extended to interior configuration, with transformable floor plans and concealed door detailing cited as signature elements of the scheme.

# Residences, specification and furnishing

Precise unit counts and size data are not publicly listed at this stage. What the project confirms is that all residences are delivered furnished, which is relevant for buyers buying from outside the UAE who do not want to manage a fit-out remotely.

Interior finishes draw on warm-toned materials with a deliberately calm palette, distinct from the high-contrast chrome-and-dark-marble look that has become common in the segment. Master bedrooms and bathrooms are positioned as the focal rooms of each unit rather than treated as secondary spaces. The transformable floor plan concept suggests some layouts allow rooms to be opened or closed depending on use, though buyers should confirm the specific mechanism and which unit types carry it.

Service charges are quoted at 25 to 27 AED per square foot annually, which is on the higher end for Downtown Dubai and worth factoring into yield projections for investors.

# On-site amenities

The building's amenity deck covers the core expectations for the price point: a swimming pool, gymnasium, kids' play area, BBQ areas, parks and gardens, a running track, parking and a retail component at ground level.

There is no rooftop bar or F&B venue listed in the confirmed amenity schedule, despite references to such facilities in earlier marketing material. Buyers should verify the final amenity programme against the RERA escrow documentation, registered under account number 020577870402.

# Distances and daily convenience

The Burj Khalifa sits 1.9 kilometres away, roughly a seven-minute drive. The Dubai Mall is a similar distance at two kilometres and eight minutes. Dubai Opera, a key consideration for residents who use cultural venues regularly, is 2.4 kilometres out and six minutes by car.

Dubai International Airport is 12.6 kilometres from the tower, a 12-minute drive under normal traffic conditions, which is a genuine advantage for frequent travellers. Business Bay is nine minutes south. Mercato Beach, on Jumeirah Road, is reachable in eleven minutes, giving residents a seaside option without committing to a beach-fronting address.

# Who this project suits and where it sits in the market

Elegance Tower is currently listed as out of stock through primary channels, meaning the active market for units is secondary. For buyers, that changes the transaction dynamic: pricing reflects what the original purchaser paid plus any appreciation, rather than a developer payment plan.

The furnished delivery, the Downtown address and the fashion-brand interior narrative position this tower at buyers who want a turn-key asset in a district with proven rental demand and strong international name recognition. It is a practical fit for a European or GCC-based investor buying a Dubai foothold without the complexity of a fit-out, or for an end-user who travels frequently and values airport proximity and walkable density over space and quiet. Families with school-age children should note that Scholars International Group sits 2.7 kilometres away, a six-minute drive.