1CTRL

1CTRL is a residential tower by Object 1 located in Dubai Land Residence Complex, a mid-density neighbourhood in the broader Dubailand area, with handover set for June 2029.

# The tower and its position in Dubai Land Residence Complex

Dubai Land Residence Complex sits alongside the Al Ain Road corridor, flanked by Dubai Silicon Oasis to the north and Academic City to the south. It is not a district that trades on spectacle. Its appeal is structural: reasonable land costs, established infrastructure, and a resident base drawn from the tech and education clusters on its doorstep.

1CTRL is a single building. Its architecture uses white facades and glazed balconies, with planted edges softening the exterior. The design reads as contemporary without being showy, which suits the neighbourhood's demographic profile.

Object 1 has positioned the project around a programmatic concept: zones for wellness, creativity, family use and social interaction stacked into one building. Whether that framing resonates depends on the buyer, but the physical spaces it produces are concrete enough to evaluate on their own terms.

# Residences, layouts and finish

The building offers one-, two- and three-bedroom apartments. Sizes run from 591 sq ft to 1,474 sq ft, with pricing between AED 944,999 and AED 1,869,000. That range places the entry point firmly in mid-market territory for Dubai new-build stock.

Interiors use neutral palettes, natural textures and large windows that bring daylight into the living areas. Each apartment has a private balcony. Residences come partly furnished, which reduces the cost and complexity of the first fit-out for buyers arriving from abroad or purchasing as an investment.

# Amenity floors and the building's communal programme

1CTRL carries an unusually detailed amenity stack for its price tier.

# Wellness and fitness

A gym with AI trainer displays, a yoga zone, a meditation space, a running track, and a sauna with separate male and female sections cover the fitness and recovery brief comprehensively.

# Social and creative spaces

A podcast studio and a rooftop terrace garden serve residents looking for creative or informal social use. The rooftop also holds a swimming pool with open skyline views.

# Family facilities

An indoor playroom, an outdoor play area, and a dedicated children's pool address family buyers directly, a sensible priority given the neighbourhood's school catchment.

# Location, roads and daily infrastructure

Al Ain Road and Emirates Road connect Dubai Land Residence Complex to Downtown Dubai, Business Bay and Dubai International Airport without requiring residents to navigate the older, congested arterials. Sheikh Zayed bin Hamdan Al Nahyan Street provides an additional cross-city route.

Daily needs are handled within the community itself: supermarkets, nurseries and clinics are present on the ground. The Aquila School and GEMS FirstPoint, both British-curriculum, are nearby. Global Village and Dubai Outlet Mall are within easy driving reach.

# Who this project serves and where it sits in the current market

1CTRL suits two distinct buyer profiles, and they overlap more than is typical.

The investor case rests on tenant demand from Dubai Silicon Oasis employees, Academic City students and staff, and mid-income families who prioritise school access over address prestige. That demographic consistently occupies this corridor and tends toward longer tenancies. Yields in comparable DLRC stock have historically been attractive relative to more central addresses, precisely because entry prices remain lower.

The end-user case is straightforward. A partly furnished apartment from 591 sq ft, with a full amenity floor and a June 2029 handover, offers a manageable payment schedule and a practical base for families or young professionals who work east of the city. For buyers from the UK or Europe accustomed to paying London or Paris prices for comparable space, the headline figures require a moment of recalibration.